BABY DOVE

THE ROYAL TREATMENT

As paparazzi line up to be the first to photograph the new member of the Royal family on the steps of St Mary’s Lindo Wing, there can be a few false starts. Mostly other couples leaving with their new-borns on the same day.

 
 
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Baby Dove are all about championing real families.

So when every other brand is celebrating the royal baby, we capture other couples outside the famous hospital who exit the maternity ward on the same day and celebrate them.

Buying ad space on the page directly after the magazine and newspaper covers which will, undoubtably, feature the royal couple and their new bundle of joy.

 
 
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Getting Dove reporters to focus on the other chosen couples such as Buzzfeed advertorials with ambiguous titles such as ‘A nation welcomes a bouncing baby boy’.

Even highlighting these couples within the scrolling news feed on BBC News.

 
 
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Royal announcements would be placed outside homes of new parents.

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signed off by both Getty and the client, we were ready to go, until this happened…

 
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Fingers crossed Kate has another one…